record keeping

Have you considered a Listerine-Scream ad campaign? The commercial could start with someone dancing around and looking distressed. As they hit the thirty seconds that you are supposed to use the listerine for, the spit it out violent and yell at the burning sensation. Cue the voice over 'what's your listerine scream' while a montage of different people screaming an absurd amount for mouthwash rolls. Maybe even have a contest where people send in their videos. At the end you could say something like 'the burning let's you know it's working'(at least on comedy central etc.).


Just sent the previous paragraph to the parent company(pfizer?) of listerine's site, 3:36pm ADT, June 15, 2007. I am submitting this in case these ads do appear, so i have a record of having sent them the idea. Not that I expect to need proof, but just in case.

" I do actually enjoy your product and in fact will not buy another mouthwash, and think this
could be a great campaign, because, let's face it, 'brush then listerine' is wearing thin."

The text in quotations was ommitted due to length restrictions.